In an article titled “6 Simple Ways to Boost Margins” published in the latest edition of Advantages, I had the opportunity to discuss the correlation between customer relationships and higher profit margins. In the article, I provide examples of how Performance Print Services has built customer relationships through trust and exceptional customer service. This core value has been the foundation of our business since the beginning. It has allowed us to have meaningful and mutually beneficial conversations with our customers. If the relationship is weak you will seldom get the chance to negotiate with the customer, leading to a better outcome for them and a higher margin for you.